The Golden Gauntlet
What We Did
A Premier Melee Event
The Golden Gauntlet was a premier Super Smash Bros Melee event that featured the game's top players competing in unique show matches. These curated matches were meant to maximize fan interest based on the previous year's most relevant storylines.
How We Did It
An Irreverant Love Letter to Melee
We wanted to take the idea of a Super Smash Bros event and mash it up with the over-the-top presentation of a WWE pay-per-view. From staging the tournament in a literal boxing ring to encouraging players to develop unique walk-ins prior to the matches, the idea was to crank up the dial to 11 in terms of absurdity and fun.
What We Made Happen
Two-Day Event Included:
Saturday: Content capture day to grab quick turnaround social video and long-form content including player interviews and unique challenges.
Sunday: A 7-hour live broadcast featuring show matches between 12 of the top players in the world.
My Responsibilities
I wore many hats during this project with the main hat being Creative Lead. But my responsibilities also included:
Broadcast programming
Script Writing
Player Management
Project Management
Executive Producer
200k
Total VoD views on all competitive content
+146%
increase in total channel subscribers during the week follow
1.5M
social impressions on coverage for the event
31k
total watch hours during the live broadcast
